KC Natural Joins the Food Equality Initiative


Food Equality Initiative logoWhile talking with the good people who attended a recent Celiac Spru Association of Kansas City event, Jason and I were fortunate to meet Amy Goode, Co-Founder of the Food Equality Initiative (FEI). This local organization helps provide gluten-free food to people in need who suffer from celiac disease. Anyone who has followed the evolution of our brand knows that we started as an off-shoot of a gluten-free website I created when I had to cut gluten from my life a few years ago. So I have tried to make sure to always keep health and nutrition in mind when writing sauce recipes. Many sauces are gluten-free, but they also have loads of sugar, salt, high fructose corn syrup, liquid smoke, and other things that I can’t pronounce. In fact, when creating the recipe for our upcoming spicy sauce, I excluded salt from the initial recipe, just to see if it was necessary. Turns out we never had to add any at all – and still found a way to make a great sauce.

Jason and I have always talked about looking for ways to help the community, while promoting the idea that BBQ can be healthy. So we’re excited that we are finally in a place where we can donate a case of sauce every month to FEI. Hopefully, when we release more flavors and ramp up production, we can provide even more – and look for ways to work with other organizations that help people live healthier lives. They also provide a unified voice for low income individuals who qualify for assistance but can’t take full advantage of it because of their celiac disease. It would be great if there were organizations like this in every city, especially with the high cost difference between gluten-free and non- items. We are still looking for more ways to help our community- so if you have an idea, whether it’s crazy or not, let us know! We’d love to hear from you.

You can learn more about FEI by clicking the link above. And you can also follow their Facebook and Twitter accounts to keep up with em.

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